The NewWay Foundry

I build businesses for an age when capability no longer has to scale with headcount.

AI is fundamentally changing the relationship between the size of a business and what it is capable of. My work is about taking advantage of that shift — rethinking what businesses can do, and how work gets done.

Wayne Kullman · Founder, NewWay Digital

The Shift

Leverage across the business

That shift creates leverage everywhere: repetitive work can be removed or automated, and scarce expertise can be built directly into the process — so the judgment happens every time, without waiting in a queue.

I build agents to do the work they can handle. And when the work has real stakes, I build the system around them: the rules, the record, and the people in the loop.

Sometimes the opportunity goes beyond improving one business. When a problem and its solution are repeatable across a market, I turn that capability into a commercial product — for a client, with a partner, or for myself.

The same thesis, applied to my own business, is the Foundry.

How It Works

Two engines, one studio

NewWay Digital runs on the same kind of system we build for others: AI does the volume, and the judgment calls come to a person. Two engines make that real.

The Foundry

Running today

An AI-native build pipeline that turns opportunities and proven workflows into working applications, fast.

  • Captures an opportunity, researches it, and scopes it — with the scope locked before anything is built.
  • Designs and builds in staged steps, with a person approving each stage. Nothing ships itself.
  • Ships into real products: it builds features for CarrierBasis and PracticeBasis today, and powers the client and partner applications now in build.

The Commercial Engine

In build now — be a part of the design

The second half: taking a product with market potential and running the commercial side the same AI-first way.

  • An AI-driven product demo that presents the product, answers real questions, and adapts to what the prospect cares about — built and working.
  • Prospecting and outreach that point at that demo — in build, with every batch approved by a person before it goes anywhere.
  • The principle throughout: AI performs the work; a human supervises until the AI earns autonomy.
What This Means For You

Three shapes the Foundry takes

The Foundry isn't a service you buy — it's the reason the services work. It shows up in three ways.

01 · CLIENT BUILD

We build it for you

Your process, reengineered as an AI-native application you own. The Foundry is why it lands in weeks, not quarters.

Proof: dispatch automation for a transportation company →

02 · PARTNERSHIP

We build it together

You bring the expertise and the market; we bring the Foundry and the Commercial Engine. We build the product and commercialize it — together.

In build: The Hiring Blueprint™ — an AI internship coach for students, with AMJ Talent Solutions.

03 · OUR OWN PRODUCTS

We build it for ourselves

When we find the opportunity first, we ship it ourselves — and operate it.

Live: CarrierBasis for freight brokers · PracticeBasis for boutique fitness studios.

Have a repeatable problem — or a market opportunity?

If your business has expertise worth multiplying, or a problem you suspect a whole market shares, that's exactly what the Foundry is for. The partnership model is where we're most excited to grow.

Talk to Wayne